Treasure is an apparel company based out of New York City that aims to gain inspiration for each and very item of clothing released from any important aspect of life, we encourage each person wearing our clothes to think of the treasure chest logo as an expression or extension of oneself. Every important aspect of your life that you value or have a passion for should channel into each and every jewel in the chest. Just as each jewel in itself has a specific importance or value to any different person or role in society. You should wear the logo as if you created it your self through everything you treasure in life. The meaning of the logo and the purpose of the clothing brand reflect itself. Anything you love or anything you value in life is what you Treasure.